At LaChaney’s Dance and Music Academy (LDMA), we prioritize the privacy and security of our students and families. This Privacy Policy outlines the types of information we collect, how we use it, and the measures we take to safeguard it.

Information We Collect

  • Personal & Enrollment Details: We collect information provided during registration and enrollment, such as parent/guardian name, student name(s), email address, phone number, and home address.
  • Payment Information: When you make a payment for classes, costumes, or events, we collect necessary billing information. This may include your credit/debit card number, expiration date, security code (CVV), and billing address. Please note: All sensitive payment card details are processed directly by our secure, PCI-compliant third-party payment processors (e.g., Stripe, Square, or vcita). LDMA itself does not store complete credit card numbers on our servers.
  • Usage Information: We may collect information about your interactions with our website, including pages visited, links clicked, and other actions taken.
  • Device Information: We may collect information about the device you use to access our website, such as the type of device, operating system, and browser.

How We Use Your Information

  • To provide and improve our services: We use your personal information to process bookings, notify you schedule changes, and provide customer support.
  • To process transactions: Your payment information is used exclusively to complete the financial transactions you authorize, such as collecting tuition fees, costume payments, and other academy-related charges.
  • To communicate with you: We may use your contact information to send you important announcements, schedule changes, transactional emails, newsletters, or promotional offers (from which you can opt-out).
  • To personalize your experience: We may use information about your usage patterns to tailor our services and content to your preferences.
  • For analytics purposes: We may use aggregated or anonymized data for analytics and reporting purposes.

Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this Privacy Policy. We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you.

This includes our secure payment processors, which have their own privacy policies governing the use of your payment information. These partners are contractually obligated to keep your information confidential and use it only for the purposes we specify.

Data Security

We take reasonable measures to protect the security and integrity of your personal information against unauthorized access, disclosure, alteration, or destruction. We implement a variety of security measures, including SSL (Secure Socket Layer) technology, to ensure the safe transmission and storage of your data. All payment transactions are handled through PCI-DSS compliant gateways, and your sensitive financial data is encrypted and never stored on our internal systems.

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

You have the right to access, correct, or delete your personal information. You may also opt-out of receiving marketing communications from us at any time by following the unsubscribe instructions provided in our emails.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting on our website. We encourage you to review this Privacy Policy periodically for any updates.

Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at hello@lachaneys.com.

This Privacy Policy was last updated on Oct 17th, 2025.

Thank you for trusting LaChaney’s Dance and Music Academy. We remain committed to maintaining the privacy and protection of your personal data.